Copywriting
& Marketing

...because open source matters

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Brochures and Presentation Folder for the London Stock Exchange

Project:      new sales material to help 
                     defend against new competitors

Result:         increased market share 
                      despite increased competition

See:              the brochures and folder

The Regulatory News Service (RNS) at the London Stock Exchange was facing an intensification of competition. The law had changed allowing foreign competitors into the UK market for the first time. 

RNS wanted new sales material that effectively communicated its products. I created a new, cost-effective set of literature with their design agency.  I wrote all the copy for the three brochures, price list and presentation folder. 

The new pack presented RNS's UK and overseas products in a way that customers found simple and easy to understand.

Despite the increased competition, RNS was able to retain their market share in the UK and grow their market share for overseas filing services.