Project: Follow-up emails for London Rental Flats
Result: Positive response from customers and strong bookings
See: A follow-up email for one of their apartments
London Rental Flat’s enquirers have responded very positively to the follow-up emails that I wrote about the holiday flats. Their feedback shows that they find the emails appealing and persuasive.
The comments from London Rental Flat's enquirers include:
“We would love to stay in your Lord Elsham flat for the London leg of our trip. The photographs and description on the website and your comprehensive email has made us feel quite comfortable in booking the flat.”
“Thank you very much for your full description of the apartment and its surroundings. It reads so well, it made me feel like I’m back in London already.”
“It (the flat) sounds lovely and convenient. I appreciate all of the information you have sent, it's very helpful!”
“Thank you so much for your oh-so-comprehensive email message. Your flat sounds like it could be perfect for us.”
The follow-up emails complement the website and include appealing descriptions of the property, its location and the many exciting things that visitors can do on their holiday.
London Rental Flats report that their new follow-up emails are helping them to convert enquiries into sales. Despite the economic downtown, their bookings are very strong.


