Copywriting
& Marketing

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Magazine Article for Network Rail


Project:         feature article for 
                       their monthly employee magazine 
 
Result:          demonstrated the value of 
                       coaching as a management technique


See:         
the magazine article

Network Rail wanted to use an article in their employee magazine, "Aspects", to demonstrate the value of coaching for managers. 

The focus of the article was an interview with a senior manager.  He coached his own team and two people in other teams. I interviewed the coaching manager, some of the people whom he coached and a human resources manager. 

The Communications Manager briefed me about the readers of "Aspects". I also studied three previous issues of the magazine so that I could analyse the articles that appeared in it.

All the interviewees and the Communications Manager signed off the first draft of the article with fewer than a dozen word changes.