Project: New website for London Rental Flats
Result: Immediate sales and increased bookings
See: the London Rental Flats website
The owners of London Rental Flats wanted a new website that would persuade tourists and business travellers to stay in their holiday apartments when they visit London.
I wrote enticing descriptions for each property. Potential customers can picture the lovely apartments and charming neighbourhoods where they could spend their holidays. Detailed information about facilities and transport was included to explain the practicalities.
I suggested and wrote a Guide to London after the owners told me that most customers were first-time visitors to London. Its purpose is to convince people that London is the best destination for their holiday and demonstrate that staying with London Rental Flats would help them to get the most out of their visit.
The excellent personal service that the owners provide was highlighted on the home page and throughout the website. Every property description featured the key parts of their offer, e,g. the two free mobile phones that they provide with each rental.
London Rental Flats report that the new website is generating many enquires and bookings.
